When it comes to selling anti-aging products to men, companies need to mind whom they are marketing to when it comes to Brits and Americans. According to a research study from Affinnova, British men of all ages were turned off by any and all mentions of “anti aging,” “age reversing” and “rejuvenating,” but US men weren’t so. Relative to men in the UK, US men are more likely to see the value in having facial care products specifically to address aging effects, noted Affinnova. Two of the top t...